Wednesday, May 12, 2010

Known for the Quality of our Verses

We recently had a call from a consumer in Rhode Island that had purchased a Mini Reflections To My Daughter-In-Law plaque from a local Hallmark store and she wanted 2 more.  The Hallmark store wasn't able to order these for her so she called us direct.  We try to search for retailers in the consumer's area when we get calls like this since we are a wholesale distributor and normally don't deal directly with consumers. We did a search for another retailer in her area but were unable to find one.  She said she had looked at the other products in that store and other stores but none of them had the quality of verse that touched her heart and made this gift such a special one.  So special in fact that she was willing to pay for the postage from our Canadian office directly to her. Not many products out there have the same impact as the verses we use on all our products.  This is just one of the many stories we hear and we are very pleased and count ourselves blessed that we can offer great value and produce a product that touches so many people. 

Monday, May 03, 2010

Back to Basics

“Retailers’ goal should be to simplify choices for recession-weary consumers, but still maximize your products at the right time and place for the right price. Otherwise there is huge exposure on products, which directly affects bottom line profitability,” (excert from http://www.chainstoreage.com/Pdfs/MicrosoftOnlineWhitePaper0510.pdf )
Screenplay's products offer retailers a quality product that sells through.  Other product lines don't get reordered as the economy slows but our customers keep ordering our product.  Why?  We offer consumers value for their money and a personal connection to the recipient through the poems, verses and sentiments on the product that touch their heart and make the gift much more than just a pretty ornament. It's a lasting reminder of happy events and those in your life who care about you.  We all need a lift now and then and every poem and verse in our product line is uplifting, heartwarming and sure to pull at the heart strings of consumers.