“Retailers’ goal should be to simplify choices for recession-weary consumers, but still maximize your products at the right time and place for the right price. Otherwise there is huge exposure on products, which directly affects bottom line profitability,” (excert from http://www.chainstoreage.com/Pdfs/MicrosoftOnlineWhitePaper0510.pdf )
Screenplay's products offer retailers a quality product that sells through. Other product lines don't get reordered as the economy slows but our customers keep ordering our product. Why? We offer consumers value for their money and a personal connection to the recipient through the poems, verses and sentiments on the product that touch their heart and make the gift much more than just a pretty ornament. It's a lasting reminder of happy events and those in your life who care about you. We all need a lift now and then and every poem and verse in our product line is uplifting, heartwarming and sure to pull at the heart strings of consumers.
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